That 5% is where AI-native actually begins. Product Builder is designed to grow it — and bring the other 65% with them.
Not a course ladder — a capability framework. Each level is a maturity stage: what you can do, and how far the impact reaches — your work → your team → your org. We teach it hands-on, on a real case in your own organisation.
By week three you'll ship from a real customer insight to a working prototype — solo.
Apply Practise on Pace, then a real case from your own backlog.
€299 €399 / seat
You'll hand your team a harness that runs your workflow without you in the room.
Apply Practise on Pace, then your team's real stack.
from €649 / seat
Start at ArchitectYou'll lead the AI-native shift across your team — and show leadership it stuck.
Apply Practise on Pace, then a measured rollout in your own organisation.
from €999 / seat
Start at LeadNot sure where you are? Take the AI-native assessment → · See the Builder roles to append to your team's role cards.
Grow the 5% into Leads and Architects, and bring the 65% with them as Practitioners. Not a course — a toolkit: locate the team, define the roles, build hands-on, prove it.
Place every person on the framework — the split you actually have.
Responsibilities + capabilities to append to each role card.
Build the real thing on your own backlog — not slideware.
Ship a real outcome, credentialed — tied to the work, not attendance.
The gap isn't the tools — it's translation. Individual productivity never became enterprise value.
A standard course teaches tools on a toy problem, then leaves. We don't — for three reasons.
You build the real thing in the room — customer insight to shipped prototype. No slideware, nothing you just sit and watch.
Bring a team and every session is shaped to your stack, your backlog and your design system — not a generic sandbox.
20+ years shipping product, still hands-on. You learn judgment from someone who does the work — not a course reseller.
Already attended a cohort? Alumni, look for an email that has "Your AI-Native Product & Design Lab link" — write to us if you've lost it.
PMs ship a clean backlog. Designers ship critic-guarded screens. Your team wires it to real data. Everything is your team's real artifacts, on a shared case product.
Projects + skills + prompt libraries that survive the cohort. Your team leaves with a working scaffold — not a list of tools.
Outputs are artifacts. Judgement is the commitment. We build the discipline of putting your name on what AI produced.
I'm a builder, not a course reseller. Across five industries and three countries I've gone from embedded engineer to VP of Digital Products — shipping consumer hardware and software at tonies (100M+ units), scaling subscription revenue past €230M at Babbel, and hiring 15+ PMs who now lead their own teams.
For two years I've been taking a real product org AI-native — in production, not a slide deck. This Lab is that work, distilled: the exact workflows, Claude skills and evals I run with my own team, taught hands-on.
I'm an ICF-certified coach, and I've mentored product leaders through Mentoring Club, Plato and Vodafone's F-Lane accelerator. Harvard Business School (GMP); engineering at BITS Pilani.
Join the next open cohort as an individual, bring your whole team, or just ask a question. I reply to everything I can within a few days.
Grab a seat in an open cohort, or scope a custom cohort for your team.
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