AgainstSimplicity.
Conventional product wisdom treats complexity as a problem to be reduced. At tonies — IoT devices, licensed content, subscriptions, global toy distribution — complexity is the moat. Notes from preparing the keynote.
Event page →02 // talks
Sharing what I've learned.
I speak at conferences, mentor product leaders, and coach teams — because someone did it for me at every stage of my career.
Quality was never about bugs.AI revealed it.
For two decades, "quality" was code for "fewer bugs in production." AI breaks that frame. When pattern-matching is free and code is cheap, the work that's left is judgement — the trade-offs no model can make for you.
- Quality was always judgement; we just called the failure modes "bugs"
- AI doesn't replace product work — it surfaces what was never automatable
- The roles that survive optimise for the judgement no model can make
Beyond Features
How product managers lead high-impact teams for growth — moving beyond feature delivery into outcome ownership, strategic thinking, and organisational influence.
- PMs who only ship features hit a ceiling at senior level
- The shift from delivery to impact requires fundamentally different operating habits
- Team structure determines outcomes more than individual talent
First-Click to Loyalty
Mapping the consumer journey from first interaction to lasting retention. How tonies uses interaction data across channels to drive engagement in a connected product ecosystem serving 10M+ families.
- Retention starts at first interaction, not after onboarding
- Connected hardware creates unique data signals traditional apps don't have
- The gap between activation and habit formation is where most products lose users
All talks & sessions
- 2026 Against Simplicity ProductLab Conference 2026 · CIC Berlin Keynote
- 2026 How AI is redefining Discovery, Strategy & Speed Product Alliance Panel
- 2026 Quality was never about bugs. AI revealed it. QonfX Berlin 2026 Keynote
- 2026 If only shipping connected toys was child's play CPO Track · Berlin Presentation
- 2025 Understanding cultures to be One Team tonies · internal Workshop
- 2024 Beyond Features Boye Aarhus 24 Conference Presentation
- 2024 First-Click to Loyalty Boye Aarhus 24 Conference Presentation
- 2024 Driving Retention with Interaction Data Grow with Braze 2024 · Berlin Panel
- 2022 Strategize the Smoothest Path to Your New Career The Test Tribe · webinar Presentation
- 2022 The First "Bloody" Experiment tonies · internal Presentation
- 2021 Monetisation Babbel · internal Presentation
- 2021 Defining Product Metrics PlatoElevate Conference Workshop
- 2021 Leadership stories & learning Mentoring Club · Insights podcast (with Daniel) Podcast
- 2020 PM Peer Group Boye & Co. Facilitation
- 2018 Scaling ≠ Expansion Boye Aarhus 18 Conference Presentation
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Mentoring & Coaching
Free, confidential 1:1 sessions for product managers, directors, and leaders navigating transitions. Pro-bono, because someone did this for me at every stage of my career.
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IC → Manager → Director
Delegation, team dynamics, the identity shift from maker to multiplier — and the second jump from managing people to managing managers.
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Industry or geography pivot
Changing continents, industries, or both. Transferable judgment, building credibility fast, navigating without a playbook. I've done it three times.
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Building a product organisation
Product function from scratch, or restructuring an existing one. Mission-based teams, hiring, operating models, the cultural shift from delivery to outcomes.
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Decision-making under ambiguity
When the path isn't clear and you need to move anyway. Prioritisation, strategic veto, the discipline of choosing what not to do.
How it works
One 30–60 minute session, video or in person in Berlin. Confidential. Async follow-up with notes or a provocation to sit with. No agenda required — just bring what's on your mind. If another session would help, we book it.
Why pro-bono
Every stage of my career, someone gave me their time. This is how I pay that forward. ICF-aligned, also via Mentoring Club, Plato, and F-Lane (Vodafone's accelerator for female founders).
Invite me
I speak to teams and at events on:
- Product leadership — roadmap as portfolio, strategy as sacrifice, building PMs who think commercially
- Organisational transformation — mission-based teams, outcome ownership, the cultural shift from delivery to impact
- Building in ambiguity — cross-cultural leadership, navigating without a playbook, resilience as a practice
If your team or event would benefit from a practitioner's perspective — not a consultant's slide deck — I'd love to talk.