∞ work

Things I've built.

Nineteen years of jobs, builds, and continued learning across enterprise B2B, retail loyalty, language learning, and connected hardware. Public scaffolding here; deeper case studies behind a request — happy to share with people I'm in conversation with.

  • Open source · CSS + React + Astro Build

    pg-design-system

    2025 · Open source · CSS + React + Astro

    Personal design system — tokens, components, a React library, a slide engine (29 layouts, 8 backgrounds), and a live component gallery. Used across prasadgupte.com, travel-diary, and presentation tooling.

    CSSReactAstroSlide engine
  • Python · Claude SDK · Telegram Build

    aaka — personal AI agent

    2025 · Python · Claude SDK · Telegram

    Local AI agent built on the Claude SDK. Runs content approvals via Telegram, manages the career pipeline, imports and develops ideas into drafts, and publishes to LinkedIn and blog. Multi-agent gateway (coach, career, travel).

    PythonClaude SDKMulti-agent
  • tonies Build

    AI-native product operations

    2024 · tonies

    Systematic embedding of AI across product discovery, engineering workflows, and decision-making. Operational leverage delivered to an ambitious roadmap despite resource constraints. Not a demo — a default.

    AI-nativeOperating modelProduct ops
    Request full case study
  • tonies Build

    Vision 2028 — digital strategy

    2024 · tonies

    Board-level strategic narrative and financial model positioning Digital as the heartbeat of the Collectible and Ecosystem strategy. How digital interaction drives physical collection.

    StrategyBoard narrativeP&L
    Request full case study
  • Job

    tonies · VP Digital Products

    2021 – Present · Berlin · 10 markets · €230M+ revenue

    Product strategy for the connected ecosystem — app, IoT hardware integration, content platform, CRM, and global e-commerce across ten markets. 100M+ Tonies sold to 10M+ households. Defined Vision 2028 and architected the shift to an AI-native product organisation.

    10 markets10M+ householdsIoT · Content · Commerce · AppAI-native
    Request full case study

The archive

  1. 2026 Build

    Quality was never about bugs. AI revealed it.

    QonfX Berlin · keynote

  2. 2025 Build

    pg-design-system

    Open source · CSS + React + Astro

  3. 2025 Build

    aaka — personal AI agent

    Python · Claude SDK · Telegram

  4. 2025 Build

    prasadgupte.com

    Astro 6 · Tailwind v4 · MDX · Cloudflare

  5. 2024 Build

    AI-native product operations 🔒

    tonies

    D2CIoT/Hardware
    Request
  6. 2024 Build

    Vision 2028 — digital strategy 🔒

    tonies

    D2CIoT/Hardware
    Request
  7. 2024 Learning

    ICF Coaching Certification

    Intellicoach Leader Academy

  8. 2022 Learning

    Reforge — Growth Series

    Reforge

  9. 2021 – Present Job

    tonies · VP Digital Products 🔒

    Berlin · 10 markets · €230M+ revenue

    D2CIoT/HardwareContent Publishing
    Request
  10. 2021 Learning

    IDEO U — Designing Strategy

    IDEO

  11. 2019 Build

    Growth-loop framework 🔒

    Babbel

    EdTechRetention
    Request
  12. 2017 – 2021 Job

    Babbel · Director of Product 🔒

    Berlin · 10M+ learners · ~40-person tribe

    EdTechRetention
    Request
  13. 2016 Build

    Shukran loyalty platform 🔒

    Landmark Group

    RetailLoyalty
    Request
  14. 2016 Build

    Multi-brand e-commerce platform 🔒

    Landmark Group

    RetailD2C
    Request
  15. 2015 – 2017 Job

    Landmark Group · Head of Digital Product 🔒

    Dubai · Gulf retail · 15M+ Shukran members

    RetailLoyalty
    Request
  16. 2013 Learning

    Scrum Alliance · CSM + CSPO

    Scrum Alliance

  17. 2011 Build

    P2P enterprise platform · 5 patents 🔒

    Zycus

    B2B SaaSERP & Finance
    Request
  18. 2010 Build

    Open-source contributions · Symfony

    PHP Symfony framework

  19. 2009 – 2015 Job

    Zycus · Lead → Senior PM 🔒

    Mumbai → Pune · B2B SaaS · 60-person org

    B2B SaaSERP & Finance
    Request
  20. 2007 – 2009 Job

    L&T · Software Engineer

    Mumbai · Engineering services

    ERP & FinanceIoT/Hardware

What’s next

The criteria for the next chapter. If your search matches all three, the conversation is worth having.

Purpose

Companies where the mission matters

Babbel made language learning accessible to millions. tonies created a screen-free audio world for children. The through-line is digital products that serve real life — products that families and communities actually live with, not just transact on. Purpose is what makes me stay through the hard parts.

Mandate

Transformation, not incremental improvement

Building a product-technology function from strong foundations, deepening the consumer relationship, scaling across markets. That is the mandate I have been preparing for. What got the company here does not get it there.

Growth

The learning curve is where I do my best work

What makes a move worth making is the mandate and purpose, combined with the chance to step up to C-level scope. The learning curve is where I do my best work. Staying resourceful yet curious, resilient yet empathetic — that is how I have created the most value across countries, cultures, and companies.