Its hard to live in the Middle East and not know about Shukran. After all, its the largest retail loyalty program in the Middle East & North Africa, and I’m proud to lead the program’s digital initiatives.

With 15 million members across 10 countries, thinking about scale has become a habit. And here’s how we solved the problem our members forgetting to carry their Shukran card or discount coupons. Read more about the launch at the Web Team’s Official Blog.

[Update 24-Jun-2016] The Shukran app’s very first time at The Loyalty Magazine Awards won us runner-up position in 2 categories:  Best User Experience and Best Coupons Programme. Couldn’t be happier!

https://goodreads.landmarkshops.com/launch-the-digital-version-of-your-shukran-card-coupons-ec4d97b54059#.wd02e9jfa

I am part of the Landmark Group’s Web Team and my Product Management portfolio includes leading digital engagement channels for Shukran – web, mobile, in-store engagement – and mobile apps for LandmarkShops in UAE & India. More on LinkedIn