It is the operational crises that results when the warehouse flaunts data abundance, and yet adds no values to business. The crises is also termed data-in-jail (DIJ). This is mostly on account of poor availability or presentation of data.

The crisis highlights the condition where people responsible for decision-making are not capable of using the captured data. As I always say, ‘IT owes to business the conversion of data to information’; that is if data cannot be transformed to make sense, its useless!